About Ro Maldonado

10+ years.
Three industries.
One outcome.

I'm a revenue-focused marketing executive who has spent 10+ years turning fragmented acquisition programs into predictable, data-driven growth engines — for financial institutions, fintech startups, and B2B SaaS companies. The industries change. The discipline doesn't.

Foundation: Brand, Media & Community Growth

Began career managing brand strategy, media buying, and campaign production for a full-service agency serving Fortune 500 clients across retail, hospitality, and electronics — alongside a healthcare brand role building community-first acquisition from the ground up. Negotiated media rates across TV, radio, print, and digital, achieving savings of over 50% off rate card and reallocating budget to higher-performing channels.

Digital Transformation: Turning a Regional Bank into a Data-Driven Acquisition Engine

Directed omni-channel demand generation across 5+ retail banking products for a $500M+ deposit institution, leading the bank's first social media programs and paid search campaigns. Managed a $1M+ budget across TV, digital, SEM, direct mail, email, and social. Presented quarterly to EVP of Consumer Products and annually to the CEO. Supervised 230+ cross-functional projects, mentored acquisition teams, and oversaw agency and vendor relationships across search, mobile, and SEO.

Enterprise B2B: Building the ABM Engine for National Advisor Recruitment

Led demand generation strategy for a national independent financial advisor network, architecting full-funnel B2B acquisition across ABM, paid media, email, content, and events. Mobilized a 20+ person cross-functional team of marketing and business development consultants. Reactivated dormant CRM segments, overhauled content strategy, and reduced average advisor onboarding time by 56% YoY through refined nurture programs. Reported pipeline growth and channel ROI directly to EVP of Business Development and VP of Marketing.

Startup GTM: Full-Funnel Ownership & Proving a Business Model at Scale

Recruited by the CEO to own revenue growth, GTM strategy, and demand generation for a mission-driven investment platform targeting underserved communities. Built the entire multi-channel acquisition engine — paid media, content, lifecycle email automation, and B2B2C partnerships — from zero, while managing the marketing P&L and reporting directly to executive leadership. Evolved the platform from pre-launch into a growth-stage SaaS with institutional partnership pipeline.

Enterprise Revenue Marketing: Transforming Marketing Into a Predictive Revenue Engine

Own B2B demand generation, omni-channel strategy, and pipeline growth for a $160B+ AUA national independent wealth management network across two business lines. Architect and execute integrated ABM, paid media, email, and digital campaigns, managing a $1M+ annual budget. Lead segmentation, predictive lead scoring, and nurture strategy in partnership with Sales, Product, and Executive Leadership. Regularly present pipeline performance, revenue impact, and growth forecasts directly to C-Suite and Board. Recognized with multiple 2024 industry awards for marketing innovation.